BabyBoo was founded in 2014 by Vicki & Michelle after they struggled to find quality clothing for their children who were suffering with eczema and reflux.

Seeing a gap in the market for functional, sustainable organic basics for babies and older kids, they decided to do it themselves.  Having started out with bibs, the range has expanded to include 100% organic cotton babygros, blankets and muslins, pyjamas, leggings, cardigans and hoodies.  Shop the range below!