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BabyBoo was founded in 2014 by Vicki & Michelle and continues to go from strength to strength. They created BabyBoo after they struggled to find quality clothing for their children who were suffering with eczema and reflux.

Seeing a gap in the market for functional, sustainable organic basics for babies and older kids, they decided to manufacture a small collection of bandana bibs that could absorb drool from reflux, without soaking through clothes underneath, without flaring up sensitive skin and always looking cute. 

They have since expanded the range, incorporating newborn size bibs, weaning bibs, newborn swaddles, burp towels, beanie hats, sleeping bags and suits, organic cotton robes and beautifully soft 100% organic cotton blankets and most recently loop scarves, pyjamas and muslins.

They work hard to be transparent, to be conscious of the fabrics, dyes and paints they use and to produce products in ethical environments that can be recycled to other family members and will last the test of time.