Welcome to Síológ, a collection of high quality, ethically made childrenswear and lifestyle products from independent Irish brands.  

I'm Susan, owner and founder, and I am SO excited to bring you a range of Irish brands who are doing their best to help people shop ethically and sustainably and who are thinking consciously about things like materials, packaging, and the social impact of their production. 

Síológ (pronounced ‘shee-lowg’) is the Irish word for seedling. Our name is important because it encapsulates our three core values:

  • the kids, our own little ever-growing seedlings - the main event here!
  • the natural world and the environment that we so urgently need to protect
  • Irish businesses, culture and people.

Absolutely everything we do is with sustainability in mind.

The brands and products we stock are selected because of their ethical production processes and materials.

While no one brand or product will tick every box when it comes to sustainability (that’s a lot of boxes!), we look for Irish brands that have a combination of the following in their products and processes:

organic - GOTS certified - Oeko Tex certified - fair wages and working conditions - natural - renewable - recycled - recyclable - biodegradeable - compostable - cruelty free - plastic free - hand made - small batches - locally designed and/or produced

Our packaging is always plastic free and recyclable or compostable.

Our circular economy initiative "Síológ Replanted" allows customers to return products to us in return for a discount off their next order, and the preloved items are made available for sale on the website.

It is a real privilege to partner with LauraLynn, Ireland’s Children’s Hospice, providers of specialist palliative and supportive care services to meet the needs of children with life limiting conditions and their families in Ireland.  

We have pledged to donate 1% of our total turnover to LauraLynn, so every purchase you make from us goes towards supporting the work of this wonderful organisation.

We also plant a tree for every "Welcome to the World" gift box sold!