About Us

Welcome to Síológ, a collection of high quality, ethically made childrenswear and lifestyle products from independent Irish brands.  

I'm Susan, owner and founder, and I am SO excited to bring you a range of Irish brands who are doing their best to help people shop ethically and sustainably and who are thinking consciously about things like materials, packaging, and the social impact of their production. 

Síológ (pronounced ‘shee-lowg’) is the Irish word for seedling. Our name is important because it encapsulates our three core values:

• the kids, our own little ever-growing seedlings - the main event here!
• the natural world and the environment that we so urgently need to protect
• Irish businesses, culture and people.

Absolutely everything we do is with sustainability in mind.  Read more about our sustainability ethos here.

We're also proud to partner with LauraLynn, Ireland’s Children’s Hospice, and we donate 1% of our total turnover to LauraLynn, so every purchase you make from us goes towards supporting the work of this wonderful organisation.